In this brief video, Jeff Bezos, the founder, owner, and grand poobah of Amazon, talks about how he made a very hard decision.  Specifically, he discusses how he decided to leave his secure, established job to start Amazon.  His “regret minimization framework” is a great technique to use when facing major decisions of your own.

BTW, I saw this video originally on Paul Peterson’s great blog.  Check out his post here.

 

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